Key Takeaways
Study performed by Tourism Economics – an Oxford Economics Company – one of the world’s foremost independent global advisory firms, providing reports, forecasts and analytical tools on 200 countries, 100 industrial sectors and over 3,000 cities
- 2023 MARS Maryland 5 Star at Fair Hill presented by Brown Advisory generated:
- $11.6 million in direct spending impact in the State of Maryland economy ($13.8M regionally)
- $19.9 million in total business sales in the State of Maryland ($23.6M regionally)
- Of this, the non-local spectators and participants spent $5.5 million at off-site establishments in the State of Maryland economy ($7.7M regionally)
- These expenditures were spread across several industries, including $1.5M in lodging,
$1.3M in food and beverage, $1.2M in retail, $1.0M in entertainment/recreation, and
$504,000 in local transportation
- $4.1 million in total labor income in the State of Maryland economy ($5.3M regionally)
- $3.7 million in federal, state, and local governmental revenue ($4.5M regionally)
- Approximately 73% of all unique attendees to the event originated from outside the State of Maryland with 15% coming for the day and 58% staying overnight
- Total room nights were estimated to be 11,750 for the State (16,950 regionally)
Additional notes
Attendance in 2022 was 25,207 and attendance in 2023 was 29,113 – a nearly 16% increase YOY with more attendees coming from outside the state – can be attributed through a joint venture with State Tourism, County Tourism and the Sport & Entertainment Corporation of Maryland promoting the Event regionally and along the East Coast.
- 2022 57% of attendees came from outside of Maryland and 43% from Maryland
- 2023 73% of attendees came from outside of Maryland and 27% from Maryland
- An increase of 28% of attendees coming from outside the state YOY
Additional information can be found at the following links:
Maryland Horse Council August 20, 2024
